Friday, July 2, 2010

Creative Logo (Brain Bank 7/2)

This is an image of a logo that I came across while reading an article about brand logos that incorporate subtle secret images in creative ways on the Web Urbanist. This particular logo is for the London Symphony Orchestra. At first it is easy to realize that it has the initials LSO in a continuous curvy script, but after you look at the logo a few times, you begin to realize that it is also an abstract image of a conductor waving with one hand and conducting with his other hand. I find this to be really creative and inspiring because I am always impressed by logos or symbols that are capable of incorporating multiple ideas into a single image without making it seem forced. And it makes you think too, which i believe is important for a brand logo.

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